To maintain the integrity of the DHI brand, guidelines focused on logo use, fonts, colors, and other elements have been established. If you have any questions regarding DHI-branded materials, please contact:
Michael Northcott, VP Corporate Development, mnorthcott@dalboholdings.com
The DHI logo files, presentation template, font, and letterhead can be downloaded here.
The DHI logo is one of our most visible and valuable assets, and it is necessary to keep the usage consistent as it is applied across multiple applications. In order to maintain the integrity of the DHI brand, all applications of the logo must abide by the standards mentioned.
The DHI logo was specifically designed with it’s services and clients in mind. The logo is available in multiple sizes and colors but must not be altered or recreated. Consistent usage and application of the official logo further reinforces the DHI brand.
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.
The minimum white space for the DHI logo is defined as one-fourth the height of the logo.
Understanding the white space rule is essential, as it is also the standard for logo position and scale on printed and digital communications. The white space rule should be maintained as the logo is proportionately enlarged or reduced in size.
Blue logo: Use on white or light gray background
White logo: Use on black, dark gray, or blue background
Black logo: Use on white or light gray background
Other background colors may be used but must provide adequate contrast to the logo color and must be approved.
For approval of additional background colors, please contact:
Michael Northcott, Executive Vice President
To keep the integrity of the DHI brand, you must never alter the official logo design in any way, outside of proportional scaling. This includes, but is not limited to, stretching, skewing, cropping, rearranging, or adding elements and effects.
The use of the DHI logo is a reflection on the company as a whole, and any alteration may risk brand reputation.
For any questions on logo usage, please contact:
Michael Northcott, Executive Vice President
The official DHI colors help define the logo and set the tone for further corporate branding. Use the Pantone (PMS) color reference shown below to match the DHI blue. As the use of color in marketing materials extends beyond the DHI blue, color codes for secondary and tertiary colors are also included for use.
RGB and HEX codes are for digital/web use, and CMYK codes are for print.
When working with third-party vendors, the Pantone color must be provided to ensure a proper color match.
R 27 G 54 B 93
C 100 M 71 Y 0 K 51
HEX 1B365D
R 242 G 103 B 34
C 0 M 74 Y 100 K 0
HEX F26722
R 127 G 127 B 127
C 52 M 43 Y 43 K 8
HEX 7F7F7F
R 57 G 126 B 61
C 80 M 28 Y 100 K 15
HEX 397E3D
R 46 G 118 B 180
C 83 M 50 Y 4 K 0
HEX 2E76B4
R 190 G 34 B 39
C 18 M 99 Y 4 K 0
HEX BE2227
R 242 G 242 B 242
C 4 M 2 Y 2 K 0
HEX F2F2F2
The consistent use of typography in the design of marketing materials helps maintain the integrity of the DHI brand. The official font for printable DHI marketing materials is Swis721 Cn BT.
Body Copy and Large Text Areas
11 pt font with 14 pt leading
Paragraph Titles and Section Headers
18 pt font with 22 pt leading - or - 14 pt font with 17 pt leading
Page Titles and Large Graphic Ares
36 - 48 pt font (should not exceed two lines of text)
DHI’s secondary font is Arial Narrow. Employees should use this font for presentations, e-mails, internal communications, etc.
Body Copy and Large Text Areas
11 pt font with 14 pt leading
Paragraph Titles and Section Headers
18 pt font with 22 pt leading - or - 14 pt font with 17 pt leading
Page Titles and Large Graphic Ares
36 - 48 pt font (should not exceed two lines of text)
There are many instances where the logo may need to be applied to an item or special material for promotional or other marketing purposes. Here are a few examples of how the logo may be applied.
Do not apply the DHI logo on non-approved items.
When applying the logo to promotional items, be prepared to send the vendor the appropriate logo files.
Always request logo file specifications from the printer and ask for a proof before it is produced. The file type to send depends on the printer, but In general use the following guides:
DO USE a vector or native Creative Suite file (AI, EPS, PDF, PSD). TIFF may also be a compatible option.
DO NOT USE files that are lossy or are the incorrect color mode (JPG, PNG, BMP, GIF).
Photography should be used as a visual aid relevant to the DHI brand identity. The use of black and white photography is recommended for the front and back cover of all sales and marketing materials to ensure consistency and familiarization of the brand. Full-color photographs should be used elsewhere throughout all sales and marketing material.
All photos published must be clear. Do not use pixelated, distorted, or low-resolution images.
Approval must be granted for the use of any photos or graphics.
For approval to use DHI photos or graphics, please contact:
Michael Northcott, Executive Vice President
The logo pattern should only be used as a secondary graphic element to enhance a particular design. The pattern should not be edited in such a way that the logos overlap each other. An image should never be layered on top of the pattern.
DHI has two business card layouts that have been created with brand consistency and practicality in mind. Do not create any business cards with the DHI name or logo outside of these templates.
All employees are to use the primary template, with exceptions of field managers and sales representatives.
This template opens up to include a list of DHI’s service and product offerings. This template is for field managers and sales representatives only.
To order business cards, please contact:
Michael Northcott, Executive Vice President
This template has been created in Microsoft PowerPoint and should be used as a visual aid for any general, client-facing, or employee presentations.
DO NOT alter the layout.
DO NOT apply effects to photography or graphics throughout the presentation.
DO NOT use any fonts other than Open Sans (or Arial Narrow, when Open Sans is not available).
DO NOT use pixelated, distorted, or low-resolution images. All photos must be clear.
To request this presentation template, please contact:
Michael Northcott, Executive Vice President
The data sheet template was created to standardize sales and marketing sheets for DHI. Always seek approval before printing or publishing.
Paper type and finish should be consistent throughout all corporate materials.
To request or order data sheets, please contact:
Michael Northcott, Executive Vice President
This proposal template was created to help standardize the project proposal process and strengthen brand consistency.
Use this template as a formal guide to create a proposal document for all potential and/or current clients.
Edit the text only.
DO NOT edit the graphics or page formatting.
To request this proposal template, please contact:
Michael Northcott, Executive Vice President
The company manual template was created to help standardize internal manuals and documents.
Use this cover page as a formal guide to create cover pages for manuals and company documents (ie, HSE Manual).
Edit the text only.
DO NOT edit the graphics or page formatting.
To request this template, please contact:
Michael Northcott, Executive Vice President
A standardized e-mail signature is another way to capture the consistency and professionalism of the DHI brand identity.
When sending an e-mail, the Outlook and mobile signatures should be used accordingly in the closing of your message. It must be used for any internal and external e-mail communication, and the company name must always be listed.
When replying and forwarding emails, employees should include their name, company, and phone number.
To insert the line break, hit the ‘dash’ key (-) three times and press Enter.
Font: Arial Narrow
DO NOT change the font, size, color, or any other elements.
Disclaimer text: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.
When replying and forwarding emails, employees should include their name, company, and phone number in their signature.
To request the e-mail signature template, please contact:
Michael Northcott, Executive Vice President
As with the DHI logo, the Blazer Water Transfer logo is available in multiple formats and colors but must not be altered or recreated. When using this logo, you must follow the same standards given to the DHI logo.
NOTE: Use of this logo is limited to Blazer Water Transfer employees and services in the Permian Basin.
For questions about the Blazer Water Transfer logo, or to request logo files, please contact:
Michael Northcott, Executive Vice President
Social Media Guide
Professional Profile & Background Photos
White or blue shirt, sports coat optional. NO golf shirt. NO hats or caps. Non-distracting background.
Image Upload Size: 400 x 400 pixels
Professional Title
Use consistent titles (i.e., District Manager, Sales Account Manager).
‘About’ Section
The ‘About’ section should include a few professional introduction sentences followed by the text below:
DHI provides a range of equipment solutions and environmental services focused on water management. With one of the largest frac tank fleets in the United States, DHI offers services in 12 states. Our best-in-class equipment is engineered to optimize and simplify operations, providing customers with the quality and performance today’s market demands. Customers trust DHI and value our focus on delivering innovative solutions that provide cost savings, safety enhancements, and operational efficiencies with unparalleled service, reliability, and responsiveness.